Podcast publishing has been used as a content marketing tactic for a long time. By making sure that your podcasts appear in the Google Search results, you can increase your chances of a conversion taking place.

Portent contributor Zac Heinrichs has shared an article to help you get your podcasts listed in Google Search.

Heinrichs says, “The first step, after “get yourself a podcast” is to publish your podcast to Google Play Music. It’s a straightforward process that includes creating an RSS feed and having a website that links to the RSS feed.

  • Create an RSS feed for your podcast and follow the episode-level requirements
  • Have a website for your podcast and link to your RSS feed from the homepage
  • Don’t block any users or crawlers from your website with passwords or robots.txt, etc.

Once you have verified and published your podcast, it will be available in the Google Podcasts app”.

Google Podcasts Search Results and SEO

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