Strategies to balance marketing automation and personalization
Marketing automation helps you to reduce your efforts in promotions of your products and services and put the whole process on autopilot. Here, if you are able to take care of the marketing personalization efforts, you can make the process of marketing automation rewarding.
Entrepreneur magazine contributor Albizu Garcia has shared an article on balancing marketing automation and personalization.
Garcia says, “Here are ways marketers can successfully balance automation and personalization.
Offer Timely, Valuable Content
Email campaigns are an effective, low-cost way to leverage automation and personalization, but marketers need to be careful not to clog consumer inboxes. Instead, they should focus on offering relevant and valuable content that doesn’t involve using intrusive data.
Most consumers are familiar with receiving personalized content based on an action, such as an online purchase, that features a related product or service. Using transactional data to send automated, personalized emails can be less intrusive since it’s a natural, and at this point expected, component of the relationship”.
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