Complete guide to storytelling for marketers [free guide]
Storytelling is an art which can add persuasiveness to your marketing efforts. This energetic act makes your campaigns more authentic.
To help you use storytelling technique in your marketing, Marketing Week contributor Neil Perkin has published ‘The complete guide to storytelling for marketers’.
Perkin says, “While human stories are of course critical, data also now has a role to play in storytelling for marketers. From using data to inform, optimise, adapt and tell stories to developing best practice for internal storytelling, there are many ways marketers can use data to make storytelling more effective.
With input from experts in the field, from brands including Honda Europe, National Trust and the Met Office, this guide brings together key techniques, challenges, opportunities and best practice for great storytelling”.
To download this guide you will have to subscribe to Marketing Week.
Comments are closed.
