Almost half of the Internet users are using some or the other social media platform. It brings a great opportunity to the brands for gaining new prospects and convert them into customers.

To venture into the social media marketing domain, you need a feasible strategy. Social Media Examiner contributor Ben Sailer has shared a four-step guide to help you create a strong social media marketing plan.

Sailer says, “Need to spec out a plan for a client? Wondering what the core elements of a good social marketing strategy ought to include? In this article, you’ll find a good strategy, workflows, and more.

#1: Clarify Your Social Media Strategy to Develop a Clear Path Forward

Marketers know that having a documented strategy is strongly correlated with success. But we also know that social media marketing moves fast, often leaving documented strategies obsolete shortly after they’re written.

The best approach, then, is to keep your strategy simple, flexible, and adaptable. That way, you can provide your team with a framework to follow without spending an excessive amount of time crafting a plan that will be rendered useless tomorrow”.

How to Create a Social Media Marketing Plan: The Consultant Cheat Sheet

Social Media Examiner

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