Create your content marketing strategy with this guide
Creating a strong content marketing strategy is very important if you want to achieve great results in terms of your marketing ROI. A strong content strategy is a blend of a great idea and the art of presentation.
Portent contributor Ian Lurie has published a step-by-step guide on creating an effective content strategy for your brand.
Lurie says, “This content marketing guide is enormous. There is no TL;DR version because creating a content strategy has a lot of steps. And they’re all necessary.
If you’re a writer and know your way around a computer or a marketing geek who knows how to write, after reading the guide, you should be well-prepared for the endeavors ahead.
Before you dive in, here’s an important caveat: this guide focuses on the “getting started” steps, best practices, and a few of our favorite tools. If you’re only looking for content strategy best practices, we recommend you read our blog. But if you want to learn the whole process, you’re in the right place.
Kicking off any content marketing process starts with the strategy. Afterward, some basic process planning happens. This is how we do it at Portent:
- Existing content inventory
- Competitive analysis
- Drawing conclusions
- Building the “machine” around best practices, tools, and people”.
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