To make most from your content marketing efforts, it is important to devote time for research on what you should create. The later stage involves the use of right keywords for reaching to the desired mass.

Search Engine Watch contributor Ronita Mohan has shared a five step guide to help you perform content marketing keyword research.

Ronita says, “What is the process for keyword research and how do you get it right? This is a challenge that most content marketers and creators face. This guide will explain the process of researching keywords and help you begin and improve your content marketing.

Why do keyword research?

Let us get this critical question out of the way – why should you be doing keyword research at all?

Keywords help people find your content on the internet. When users have a specific query they need answers to, they head to a search engine where they input sets of words. Google then searches these indexes to find content that matches those sets of words and how well it answers the query to deliver the content to the user”.

Your step-by-step guide to content marketing keyword research

Search Engine Watch

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