A Constant Contact study reports that when you do not offer personalized content on a website, 70% of customers feel frustrated. It also suggests that personalized emails receive 29% higher email open rates and 41% higher click-through rates than ordinary emails.

By delivering satisfying customer experience you can retain your present customers for longer period and take their help to get new ones. With the integration of Artificial Intelligence technologies you can boost your efforts.

ClickZ contributor Jacqueline Dooley has shared four ways to help you improve customer experience with the help of AI.

Dooley says, “Humanizing your content to the extent that it connects with each individual customer requires several steps, all of which work together to deliver relevant content at the appropriate time in a customer’s buying journey.

These steps can be outlined as follows:

1. Begin with trust

If customers are expected to willingly share their data, they must trust your brand. This is a key requirement for any ongoing, trade-based relationship, so make sure you get this right.

2. Get permission

Be sensitive about what data you collect and always ensure you collect data with permission”.

Humanize the customer experience, supercharge it with AI

ClickZ

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