Importance of building an email list to grow your blog
While regular posting and quality content are important for the success of a blog, they are not, in themselves, enough. You also need to promote your blog through external (external to the blog, that is) online methods. This could be through paid ads, link exchanges, influencer marketing or one or more of the many available online promotion methods.
Blogging Wizard contributor Stacey Corrin has shared seven reasons why you should build an email list for your blog.
Corrin says, “Even though email is an age-old tool, its benefits are numerous. Besides the fact that even your grandma can manage to send an email, it can also improve return on investment (ROI), audience communication and click-throughs.
Here are 7 key benefits described in greater depth.
1. Email marketing has a higher ROI than any other marketing channel
It’s tempting to reach for Twitter, Facebook and Instagram when looking for a good return on investment. They’re popular channels with easy access to your target market.
Yet, the truth remains that email marketing still offers the highest ROI of them all. It’s roughly twice as good as other forms of digital marketing. And traditional media? Well, there’s no comparison really”.
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