Content marketing is a blend of creation and distribution of quality content. With the help of blogs, social media tools and other communication technologies such as email you can reach out to your targets with the content they want.

Content Marketing Institute contributor Jodi Harris has shared three ways to help you distribute your content to the right mass.

Harris says, “Three main components in the process enable your brand to build (and grow) communities of loyal, engaged consumers around your content:

  1. Evaluate your distribution options.
  2. Develop and document your channel plan.
  3. Promote your content and amplify its impact.

1. Evaluate your distribution options

Many brands mistakenly assume they need to post their content anywhere and everywhere to increase their chances of achieving the desired results. But the problem with the spray-and-pray approach to content distribution is that it holds little regard for whether the right people are reached, whether those communities are receptive to the messages, or whether those audience relationships make a meaningful impact on your business”.

How to Create a Better Distribution Plan to Get Your Content Seen

Content Marketing Institute

Sharing is caring