Guide to set up email split tests
Email split testing helps you to compare the original version of your email against another version where you have changed a single element, like an email subject line, a call to action (CTA) button, or a part of the design.
It helps you to analyze when and why your email campaigns are not working.
AWeber contributor Liz Willits has shared an article on setting email split tests.
Willits says, “There are simple email content split tests that can have a big impact, like these 6 easy split tests below.
1. Headline vs. no headline
Does having a bold and colorful headline at the top of your email content grab your subscribers’ attention and keep them reading?
To find out, send two emails — one with a eye-catching headline and one without a headline.
For example, let’s say you’re a fitness blogger, and you’re sending an email about the five stretches you recommend before a workout”.
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