A well-designed landing page lets your visitors discover what they are interested in. It aims at persuading prospects to become customers. Your landing pages need to have a crisp copy that gets the customer excited about the offer you present.

Search Engine Watch contributor Carmine Mastropierro has shared seven ways to create landing pages that help you to convert more prospects.

Mastropierro says, “These are some of the best copywriting strategies you can use throughout a landing page. Try them out in headlines, subheadings, and within the body. Use them in different combinations and see the results for yourself.

1. Include plenty of calls to action

Calls to action are phrases and words which tell the customers to do something. This typically involves helping them to take the next action in a sales funnel. Common CTAs that work well include:

  • Buy now
  • Shop now
  • Add to cart
  • Order today
  • Don’t wait

They are subtle but extremely powerful. In fact, it’s been found that 90% of visitors who will read your headline read the call to action copy, too”.

How to write landing page copy that converts like crazy

Search Engine Watch

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