Everything you should know about TikTok
TikTok is a social media app that allows you to record, edit, and share short videos with musical overlays, sound effects, and visual effects. This app has more than 500 million users.
HubSpot’s Pamela Bump has published a comprehensive article on TikTok. In her article Pamela states why marketers should use this app.
Pamela says, “Although TikTok might feel like just a hub of odd posts, its popularity and video-focused layout opens brands up to a variety of unique marketing and brand awareness opportunities. In fact, it’s already becoming a tool that companies like Chipotle and Washington Post use to engage new audiences.
But, because TikTok doesn’t hyperlink posts to websites and only recently started to allow advertising, these businesses seem to be focusing on boosting brand awareness, rather than leads or traffic.
To succeed on TikTok, marketers will have to get creative. While entertainers and publishers might have an easier time transitioning content into a TikTok videos, some brands will require more brainstorming”.
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