How to create the perfect call-to-action to increase leads [podcast]
A call to action (CTA) is a statement designed to get an immediate response from your audience. An effective CTA strategy gives you a chance to motivate your prospects to become customers.
Exposure Ninja’s Chris Groves as published a podcast on ‘How to create the perfect call-to-action to increase leads’ featuring Lozz Newton.
Groves says, “In this podcast episode, our very own Lozz Newton chats to Head Ninja Tim Kitchen about crafting the perfect CTA. Outlining your main goal, avoiding classic conversion blockers and keeping things simple for users are just a few of the key techniques Lozz and Tim explain in-depth.
The quality of your call to action is often the defining factor in the conversion rate of your entire website, so this is our way of helping you ensure those CTAs are doing their vital job well. And the thing is: if you nail this aspect of your website, you can see your leads and sales soar – without having to worry about increasing your website traffic! It’s not always about expanding your reach to find more customers; it’s often about improving what you already use to make that traffic more efficient. There’s no greater example of this than with calls to action”.
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