Negative keywords prevent your ads from showing up on the Amazon results page when users search for those keywords. When you do not want to display your ads for specific searches, you should use negative keywords.

Portent contributor Nick Yee has shared an article on how you can improve your Amazon advertising with negative keywords.

Yee says, “Negative keywords help narrow your targeting down to show up for relevant searches. And since you have to pay every time someone clicks your ad, you want to make sure that person would be interested in buying your product. Here are a few reasons why we suggest using negative keywords in your next campaign:

  • They can help increase relevant clicks and reduce your overall cost from unwanted clicks.
  • Amazon will expose you to a wide range of traffic if you have broad match keywords. Broad match (refer back to the basics of Amazon Advertising) will show your ad when the search term contains all the keyword terms in any order”.

Why You Need Negative Keywords for Amazon Advertising

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