10 Social media metrics you need to monitor
Online marketing metrics help you to analyze effectiveness of your ad and marketing campaigns. Some of these metrics are key performance indicators (KPI’s) used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels.
Socialbakers contributor Jacob Porteous has shared a list of 10 social media metrics that can help you to improve the performance of your campaigns.
Porteous says, “Marketing metrics are the signposts that point the way to social media marketing success, but with more attention being paid to dodging so-called vanity metrics, it’s important to get a handle on the social media marketing metrics that matter.
Want to know more? Dive into our list of key social media marketing performance metrics to learn what to track and the impact it has on your strategy, and on your business ROI.
Top of Funnel Metrics
Let’s start at the top of the funnel. These are the metrics that show you your success in attracting potential customers into your sales funnel. This is where you strive to increase brand awareness, perhaps web traffic, and reach new audiences.
Likes and Shares
Likes and shares are the first thing that comes to mind when you think about engagement metrics”.
Comments are closed.
