Avoid these LinkedIn advertising mistakes
Advertising on LinkedIn helps you to reach out specific groups for promoting your products and services. The biggest advantage this platform offers is – the ability to connect with people who are responsible for making key decisions.
Social Media Examiner contributor Justin Kerby has shared four LinkedIn advertising mistakes that you should avoid and make most from this platform.
Kerby says, “Whether you’re just beginning to use LinkedIn ads or you’ve ran a number of campaigns, the following tips will help you get better results from your LinkedIn ad spend.
#1: Applying Ineffective LinkedIn Ad Targeting Tactics
One of the biggest draws for advertisers on LinkedIn is the unique targeting options; in particular, those related to work. Company Names, Company Industries, Company Size, Job Functions, Job Titles, Member Skills, and Interests are all categories available to marketers on the platform.
With so many targeting criteria, it’s easy to make the mistake of over-targeting your ads when you create an audience on LinkedIn. The platform simply doesn’t have as many users as competitors like Facebook. This means you’ll need to keep an eye on your target audience size because the number can shrink quickly as you add more targeting criteria”.
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