Tips to improve LinkedIn conversions
When it comes to social media marketing, Facebook, Instagram, Twitter and LinkedIn are favorite platforms of marketers. Among these LinkedIn, being a professional network, puts you indirect contact with people working in specific domains. It has more than 645 million user base that you can target.
Entrepreneur magazine contributor Imran Tariq has shared four ways to convert more clients using LinkedIn platform.
Tariq says, “By using a few best practices to avoid coming off as spammy or overly sales-y, you can have better success at turning these potential connections into revenue-generating clients.
1. Use LinkedIn to research.
According to information gathered by 99firms, LinkedIn has over 90 million senior-level influencers and 63 million decision-makers using the platform. This represents a key opportunity for B2B marketers who can get these individuals to adopt their product or services.
Just like in other marketing options, researching your sales prospects before you attempt to contact them is an absolute must. Learning more about the company and the individual you’re targeting will make it easier to identify common interests and potential pain points”.
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