G2 Highlights Nine Content Marketing Trends for 2020
According to The Drum, valuation of content marketing industry will reach $412 billion by 2021. Currently it is growing at the rate of 16% annually.
Content marketing helps you to create awareness among consumers about your products and services which could result in sales growth.
G2 contributor Julia McCoy has published an article highlighting nine trends in content marketing for 2020.
McCoy says, “We’re getting savvier about this whole “content” thing, and the trends for 2020 reflect that. Let’s take a look.
1. Content personalization
Content personalization is the process of gathering and analyzing data about your audience to deliver content that meets their needs or interests to a T.
As you might guess, this uber-personal experience allows you to speak to the heart of specific visitors at their exact level of brand awareness. This draws them into yourmarketing lifecycle much more effectively than a static page with content targeting anyone and everyone (that broad scope is a catch-22 – it’s meant to appeal to all, but actually appeals to none)”.
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