Three Steps to Building an IGTV Marketing Strategy
With IGTV, Instagram users can watch videos of people they follow on Instagram network. This app can be used alone or from inside the Instagram.
According to a Cisco study, in 2019 video would represent about 80% of total Internet traffic.
A well-planned video strategy can help you to create more leads using the IGTV platform. Later contributor Benjamin Chacon has share a three-step strategy to create a strong IGTV strategy for your business.
Chacon says, “Why does your business need an IGTV strategy? According to Youshaei, there are three main reasons.
First and foremost, IGTV is immersive.
A year ago, IGTV started out by supporting vertical-only video because of how much people naturally watch video on their mobile devices.
This was great for some kinds of content, like beauty tutorials and takeovers, but according to Youshaei, many brands voiced that it presented a challenge when creating videos that featured multiple people.
Luckily, IGTV now supports both vertical and horizontal video, so you (and your viewers) have both options when tuning in”.
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