Topic cluster are multiple pieces of content that are grouped by a shared topic and related subtopics. In other words, topic clusters are a collection of interlinked articles or pages around one umbrella topic. In 2017, HubSpot projected topic clusters as next evolution in SEO as they help you improve your SEO performance. In his recent article, Search Engine Watch contributor Pius Boachie has shared how you can improve your search rankings using topic clusters. Boachie says, “While internal linking is quite broad, topic linking is narrower. Topic linking is simply linking... [...]

The rise of Artificial Intelligence (AI) has enabled marketers to improve personalization and achieve better results. AI also reduces errors by helping marketers automate the marketing process. Search Engine Watch team has published a new report titled ‘What Customers Expect in the Age of AI’. This report will help you to understand the expectation of customers and meet them with the AI. SEW team says, “As brands are rapidly implementing new technologies to improve customer experiences, most customer believe that the future should entail of human and automated support. The future... [...]

Blogging helps you to promote your products and services and stay connected with your target audience. You can also use your blog to create new links pointing to your other sites. Tim Cameron has published a new video titled ‘What is Blogger Outreach? and How To Use It for Link Building’ to help you build more links. Cameron says, “Blogger outreach is where businesses and bloggers work together to connect businesses with niche audiences. Find out how your business can use it to increase brand awareness and build new backlinks to your website”. What is Blogger Outreach? and... [...]

Marketing personalization enables you to build trusted relationships that increase customer lifetime value and help build trust. It is a concept that helps you to stay connected with your audience and communicate your message in persuasive manner. Content Marketing Institute is hosting a webinar on ‘Personalization That Drives Profitable Engagement’ on Thursday, October 10, 2019 at 2.00 pm EDT. CMI team says, “In this session, you’ll dive into how personalization can be applied to create deeper engagement that drives initial purchase decisions and convinces your customers to stick... [...]

Jumpshot has made available a replay of ‘Google Uncensored: How Hidden Trends in Queries, Clicks, and Consumer Behavior Are Redefining Search’ webinar featuring Rand Fishkin and Britney Muller. Jumpshot team says, “Watch this on-demand webinar for a deep dive into never-before-seen data about searcher behavior and search opportunities. Our three distinguished panelists will tackle some of the most fundamental questions about Google and Amazon today, including: How big is web search?: Is it growing or shrinking? How have search volumes on Google compared to Bing, YouTube,... [...]

Offering quality products and delivering satisfactory customer service are the useful strategies to grow your business. You can improve both of them by observing how successful businesses work. HubSpot’s Kayla Carmicheal has shared 16 tips to improve your business. says, “So, you’ve started a business: check. Hired a team: check. Have a steady workflow up and going: check and check. Stressed because you don’t know what the next step is for your business: check. Now, pause and throw out that checklist. It turned into a bummer — fast. Every business has room for improvement, whether... [...]

You can optimize your search engine marketing campaigns by selecting right keywords and publishing content your audience is interested in. What else can give a boost to your search campaigns? To find an answer, Search Engine Land contributor Barry Schwartz conducted an interview with Wil Reynolds of Seer Interactive. Schwartz has posted the video of the interview. Schwartz says, “We touched on his long career in the SEM space, starting over 20 years ago doing search marketing. Wil told me why he started his firm and how it has grown to over 100 employees. He explained the... [...]

According to eMarketer, in 2020 the monthly Instagram users will increase from 804,4 million to 877,5 million. So if you are already using Instagram, there will be better marketing opportunities in the coming year. Jeff Bullas has published a guide covering nine steps to creating a strong marketing strategy for Instagram. Bullas says, “With these tips and tricks you’ll be able to create a successful Instagram Marketing Strategy like a pro in no time. Knowing your audience and the goals for your brand If you haven’t already, first make sure your account is set up as a business profile... [...]

Local SEO is important for small businesses that operate locally. Effective local search engine optimization strategy enables them to target the searchers who are looking for the products and services offered by them. Vertical Leap’s Ben Olive-Jones has shared an article highlighting some important lessons he learnt from Learn Inbound conference. Jones says, “Last month, Learn Inbound held its 2019 marketing conference at the Aviva Stadium in Dublin, Ireland, with 20 speakers taking to the stage over the two-day event. One of the highlights was a presentation from... [...]

A well-designed and regularly updated blog can boost your content marketing and help you to get new customers. Blogging also enables you to establish yourself as an authority in the area of your business. John Chow has shared five reasons why you should create a blog. Chow says, “Indeed, there are many reasons why you SHOULD start blogging. Let’s explore five of them. 1. You Wholly Own the Content On some level, it’s true that you “own” the content that you post on platforms like Twitter, Instagram, Facebook, and YouTube. On another level, you really don’t. You have no control over... [...]