Use of live video can help you to create wide publicity for your product launches. You can also use it for announcing special offers and new features for your existing products. Apart from this, live Q&A sessions can boost your authority. Convince & Convert’s Anthony Helmstetter has published an interview with Lauren Teague on advantages of using live video to improve your marketing. Helmstetter says, “One of our content marketing consulting clients recently asked us, “Is live video worth it for marketing?” and, if so, “how should we use live video for marketing?” To... [...]

The rise and adoption of Artificial Intelligence (AI) has changed the face of search today. Thanks to growing number of Internet-connected mobile devices, adoption of voice search is also increasing day by day. To help you stay abreast of what the coming year holds for Search and SEO, Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘Where Search & SEO Are Heading in 2020 and Beyond’ featuring Michelle Robbins. Csutoras says, “Ever wondered where search is heading? In this episode of the Search Engine Journal Show, I had the opportunity... [...]

According to Visiture, PPC advertising improved in 2018 and it will continue to be popular among marketers with new campaign types, features, targeting options and tools now available on the various platforms. Search Engine Journal team is hosting a webinar on ‘5 PPC Trends to Get Ready for in 2020’ on Wednesday, October 23, 2019 at 2.00 pm ET. SEJ team says, “Join this sponsored webinar to discover the five biggest PPC trends coming up in 2020 and how to strategically plan your campaigns around these latest trends. In this presentation, we will: Give you a headstart on how... [...]

Most local businesses don’t know the power of press releases. Also, even if they know the value of press releases, they, for the most part, don’t know how to create one and distribute it to the press. That creates a business opportunity fo a marketing consultant. P.D. Laughlin has created a complete Consultant’s Press Release Marketing Kit to set you up in this business. For example, to bring clients to you, he includes what he calls “a powerful, professionally written 1,700+ word lead-gen report, ‘5 Reasons Why Every Business Should Use Press Releases!'”. You... [...]

Artificial Intelligence (AI) has become a crucial component in how search engines rank pages. By understanding and implementing the AI technology for search engine optimization, you can achieve better results. Digital Marketing Depot team is hosting a webinar on ‘Stop Overbidding for What’s Yours! Using AI to build brand equity and search ROI’ on Tuesday, October 8, 2019 at 1.00 pm EDT. DMD team says, “Join us as we walk through real-life examples of how brands have successfully leveraged AI to help guard their brand across channels, as well as protect and monetize what’s... [...]

Online advertising helps you to reach your target audience and increase sales. With the help of Facebook’s advertising platform you can extend your reach to specific groups and boost your revenue. Social Media Examiner contributor Lynsey Fraser has offered three tips to cut down your Facebook advertising cost and continue to get the same performance. Fraser says, “Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding? In this article, you’ll discover three ways to control your Facebook advertising costs with manual bid strategies. Understand... [...]

Google Search Console (GSC) offers free tools and reports that help you to measure your site’s search traffic and performance. It is one of the best keyword tools that features data from real searcher queries. Botify contributor Chase Lyne has published ‘The Ultimate Guide to GSC Keyword Data’ to help you learn how to use GSC to improve your search performance. Lyne says, “We’re going to take a deep dive into how to use Google Search Console’s keyword data, what the metrics mean, and answer some of the most common questions about the tool. If you’re already familiar... [...]

According to Statista, 85% of US Internet users watch online video content on their devices. A HubSpot study revealed that 54% of consumers want to see more video content from a brand or business they support. Useof video in your marketing enables you to connect with your audience and persuade them to make a purchase. By creating YouTube videos you can promote your products and services online. But you need a right plan to publish video content on YouTube and get them ranked higher. Rank Ranger contributor Liraz Postan has shared 10 ways to help you rank your videos in Youtube. Postan says,... [...]

YouTube Live has more than 2 billion active monthly users. If you are already using YouTube to boost your marketing efforts, you can move a step further and start using YouTube Live for reaching more people online. Social Media Examiner Michael Stelzner has published a video on ‘How to Get Started With YouTube Live Streaming’ featuring Nick Nimmin, a YouTube expert. Stelzner says, ” Want to get started with YouTube live streaming? Are you wondering where to start with live video? Watch as live video creator Nick Nimmin reveals tips for anyone who wants to become a respected... [...]

According to The Drum, valuation of content marketing industry will reach $412 billion by 2021. Currently it is growing at the rate of 16% annually. Content marketing helps you to create awareness among consumers about your products and services which could result in sales growth. G2 contributor Julia McCoy has published an article highlighting nine trends in content marketing for 2020. McCoy says, “We’re getting savvier about this whole “content” thing, and the trends for 2020 reflect that. Let’s take a look. 1. Content personalization Content personalization is the process... [...]