11 Steps to Creating a Digital Marketing Strategy
A strong digital marketing strategy enables you to increase your website traffic, get more leads and increase sales. According to Smart Insights, 45% of companies do not have a well defined digital marketing strategy.
To help you craft an effective digital marketing campaign strategy for your business, Exposure Ninja contributor Susanna Kemp has shared a 11-step guide.
Kemp says, “Reviewing examples of business success is a great way to learn about what makes an effective digital marketing campaign. But how do you put this into practice for your business? The experts at Exposure Ninja have broken down the task of designing a successful digital marketing strategy into these easy-to-follow steps.
Step 1: Choose a Campaign Goal
Successful marketing strategies start with a clear goal. It’s impossible to achieve success if you haven’t defined what success looks like to you. Do you want to increase conversions, or are you looking to hit the number one spot on Google for a highly competitive but lucrative keyword? The possibilities for digital marketing goals are almost limitless, but goals generally break down into brand awareness, conversions, lead generation or social media followers”.
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