Social media listening is the process of monitoring digital conversations to understand what customers are saying about your products and services. It helps you to deliver better customer experience and strengthen your business. .

You can also use social listening to create the content that fits into your customer’s requirements and expectations.

CoSchedule contributor Shannon Byrne has shared six tips to help you create better content with social listening.

Byrne says, “Listening to your community is an obvious first step to unlocking the power of your content marketing, but it’s one that goes tremendously overlooked. Here’s how you can lay the foundation of a strong and sustainable content strategy by using social media listening to hear what your community is saying.

Identify Relevant Topics to Write About

Gather invaluable insights by paying attention to what your community is saying to you, to your competitors, and to each other — problems they’re trying to solve, tools they’re using, and what it is about your brand/offering they like or dislike.

Monitor specific key terms relevant to your brand with a media monitoring tool (like Mention) to pinpoint your community’s interests as they relate to the problem you’re solving or value you’re adding”.

How To Use Social Media Listening To Create Better Content For Your Audience

CoSchedule Blog

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