Forbes Highlights 7 Things You Should Know About TikTok
TikTok allows users to create and share 15-second video clips. It has more than 500 million users.
Forbes contributor Kian Bakhtiari has highlighted seven things that marketers should know about TikTok.
Bakhtiari says, “TikTok’s ability to capture the attention of Gen-Z—the biggest consumer cohort globally—has made it the world’s most valuable startup ($75 billion). Here are seven things you need to know about the platform.
1. It’s no longer just for kids
TikTok has its roots in Musical.ly, a lip-syncing app acquired by ByteDance—TikTok’s parent company—for $1 billion in 2017. Musical.ly was synonymous with teenagers. That reputation has endured, even after the merger, and understandably so. TikTok has the youngest user base out of all popular social media networks. In fact, two thirds of worldwide users are under the age of 30. However, a quick browse of the app will reveal a growing number of adults adopting the platform.
This demographic shift is reminiscent of Facebook, which started as the social network for college students. And Snapchat, which began life as the platform of choice for teenagers”.
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