Incoming links are considered to be an important factor in how Google ranks web pages. You can improve your website rankings with links coming from high-quality websites.

Go Fish Digital contributor Kalina Mackay has published a new guide ‘Link Building for Dummies’ to help you understand how to set up link building campaigns.

Mackay says, “No matter how many courses you’ve taken or tutorials you’ve watched on YouTube, nothing prepares you for your first link building campaign. As a new link builder, it can be stressful walking into an environment where everyone else is a seasoned veteran of the field. The reality is: newbies aren’t expected to know everything. But let’s face it… 

It helps to have background knowledge. 

Despite the experience I had before my content marketing role at Go Fish Digital, there were so many terms and tools I’d never heard of prior to this summer. I wasn’t familiar with the jargon. I also wasn’t familiar with the who, what, when, where, and why of the process. 

 If you’re hoping to work in a digital marketing field or in the link building world, it’s best to familiarize yourself with these aspects of link building so you can sound like a professional link builder on day one”.

Link Building for Dummies: A Guide to Your First Link Building Campaign

Go Fish Digital

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