Seven Things to Know about Pinterest Analytics
According to a DMR study, Pinterest pins are 100 times more spreadable than a tweet. That’s why businesses have their presence on this network.
When you promote your products on Pinterest, you can use Pinterest analytics to know which content is performing best and who is following your company.
AdEspresso contributor Ana Gotter has shared seven things that will help you to improve your Pinterest marketing.
Gotter says, “Pinterest doesn’t get as much attention as other social media marketing platforms, but it should.
Its user base is steadily growing, and the diversity of users is increasing too as more men are joining the previously women-dominated platform.
Pinterest also has a lot of selling power, with more than 93% of users using the platform to research buying decisions, and with more than 40% of Pinners having an annual household income of more than $100,000.
Just like with all social media platforms, success on Pinterest means being able to find the right content and strategies to connect with your audience.
In this guide, we’re going to take a look at what you can learn from the native analytics platform and the data you can access from Promoted Pins to improve your campaigns moving forward”.
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