Google advertising enables you to place your products and services at the spot when and where people search for. In Google’s own words “Your ad can appear on Google at the very moment someone is looking for products or services like yours”.

But to make sure that your campaigns perform the way you want, you should be careful while creating your ads. WordStream contributor Joe Martinez has shared five best practices to help you improve your Google ads performance.

says, “Best practices. Man is that a buzzword or what? Personally, I hate saying the phrase. I hate assuming there is always one, standard way to do a certain task or strategy in a PPC account. Not every account is the same, and I will never look at any two accounts as the same.

But sometimes there are tactics or strategies that just work. No matter how much you embrace the testing mentality, some things are not worth the time trying to change. So while I admit my hate for the “best practices” buzzword, I do want to go over a few strategies I consider a must when creating any campaign on the Display Network:

  1. Keep your Search and Display Networks distinct
  2. Separate your remarketing audiences from new users
  3. Monitor frequency
  4. Take a deep dive into placement options
  5. Match your CTA with the best possible engagement”.

5 Google Display Ads Best Practices That Always Work

WordStream

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