Seer Interactive Shares 18 Ways to Diagnose Decline in Your Traffic
With changes in search engine algorithms, many a times we notice a drop in the incoming traffic. With proper analysis of search algorithm and your website structure, you can avoid such decline.
Seer Interactive contributor Katie Kirchner has shared 18 ways to diagnose decline in your site’s organic traffic.
Kirchner says, “We’ve put together a list of potential causes to explain why your traffic may be trending up or down, which tools to use to confirm your hypothesis, and what to do next.
Seasonality
Seasonality refers to anything that may cause a change in the number of users searching for the topics your site covers. There are three main ways to determine if seasonality could be a contributing factor in your traffic performance:
Compare Organic Traffic Year Over Year
Using Google Analytics, you can easily compare the date range where you’ve noticed a traffic fluctuation to the previous year”.
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