A/B testing is a method that allows you to compare the performance of two different ads in an ad group. It helps you to continue with the one that works for you.

Portent contributor Max Trotter has shared six A/B tests to improve your PPC campaigns.

Trotter says, “One of the most vital aspects of successful PPC management is to always be testing. If you’re not actively testing new things in the account, such as ad copy or demographic targeting, your account is stagnant, and you’re not improving as much as you could.

Now that we know what A/B tests are, here are six A/B testing ideas for your PPC account.

1. Responsive Search Ads

The first A/B testing idea is using Responsive Search Ads. Responsive search ads are Google’s newest search ad format that allows you to add multiple headlines and descriptions to a single ad. Google then automatically tests different combinations of ad copy and slowly begins to favor the highest performing combinations. In addition to testing ad copy, testing responsive search ads is a great way to create and test more relevant ads in your account”.

6 A/B Tests for PPC You Have to Try

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