Forbes Highlights Importance of Customer Experience
Satisfying customer experience helps you to achieve customer retention goals. It is one of the best ways to strengthen your business.
Forbes contributor Jon Picoult has published an article highighting the importance of delivering effective customer experience.
Picoult says, “There’s a lot of buzz in the business world about customer experience – how it’s the key to combating commoditization, securing sustainable competitive advantage, and achieving market dominance.
But here’s the little secret that business leaders don’t like to discuss: many of them aren’t sold on the idea that a great customer experience actually pays off.
How else can you explain the indignities to which many companies subject their customers? Excessive 800-line hold times, poorly staffed stores, long checkout queues, confusing billing statements, indecipherable correspondence, maddeningly unnavigable websites. The list goes on and on”.
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