The term persona refers to a snapshot of your ideal reader. Someone who reads your content or marketing message and connects it with his or her requirements.

By creating persona-driven content you can improve the chances of your marketing success.

Blogging Wizard contributor Adam Connell has published a comprehensive article on creating persona-driven content.

Connell says, “In a moment I’ll show you examples of persona-driven content from various niches. But first – let’s take a look at how to ensure your content is as specific as it should be.

There are two key components that go into persona-driven content:

  1. The headline
  2. The content itself

Sure, you could rewrite a headline so it appears to be more specific. But, you also need the content to deliver on the promise made in the headline.

Here’s an example:

Let’s say I was creating a post on how to start a blog – specifically for food bloggers. Yes, the title would need to show that it was for food bloggers. But I’d also need to make sure the content was relevant as well”.

How To Create Persona-Driven Content (That Drives Massive Traffic)

Blogging Wizard

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