Ways to Win Trust of Dissatisfied Customers
Customer is the king and you need to make them happy to prosper your business. Many a times your customers become unhappy for various reasons and you need to apply right tactics to bring them back to business.
Entrepreneur magazine contributor Jason Feifer has published an article to guide you on winning your dissatisfied customers.
Feifer says, “We’re told that we should love customer service. We’re told that, as entrepreneurs, our passion should be to make people happy. We’re here to serve, to solve problems, to spread joy! And that’s all true. Good customer service can also be good fun. It’s a blast to help someone enjoy the thing you’ve made.
But let’s be honest: Sometimes customer service is not pleasant. Because sometimes people are not pleasant. And that’s when we, as entrepreneurs, need to kick into a different gear. We need something to help us stay focused — to not get dragged down by frustration.
In short, we need a reminder of what people really want.
When I hear from an angry or unpleasant customer, I play a little game. My goal is to disarm them — to rid them of their anger so thoroughly that, frankly, they’re embarrassed to have been so angry at all”.
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