Google Tag Manager Event Tracking [Free Guide]
The term ‘event tracking’ refers to tracking your website visitor interactions beyond pageviews. Event tracking in Google Analytics can help you to identify what your visitors prefer to access and read so that you can deliver a satisfying user experience.
Analytics Mania contributor Julius Fedorovicius has published a comprehensive guide on ‘Google Tag Manager (GTM) Event Tracking’ to help you make most from both GTM and Google Analytics.
Fedorovicius says, “Even though the title of this blog post does not mention Google Analytics, you probably already know that the guide about Google Tag Manager event tracking will most likely be tightly connected to GA (if you have been following me at least for a while).
Without further ado, let’s take a closer look at what event tracking in Google Analytics is, why is it valuable and necessary, how to configure it with Google Tag Manager and troubleshoot, and many other things. The guide is going to be a long one but definitely valuable”.
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