Personalization is the key to getting attention of your website visitors and influencing them. You can pick up a variety of ways to create personalized experience for your site visitors.

Jeff Bullas has shared five ways to help you improve your visitor engagement with website personalization.

Bullas says, “Here are some useful tools, tips, and solutions on how to improve your site personalization.

1. Personalized search and browsing

One of the very first forms of personalized content many of us will remember is Google AdSense. Publishers seeking to monetize websites with the advertising platform would place a line of code and start delivering ad content to audiences based on trackable information that Google had on the user. Today this is much more advanced, but this simple introduction to personalized advertising and content paved the way to what we are now seeing today at scale.

It’s easy for Google to come up with relevant content to surface for their users since they are working with billions of keywords and articles from their directory. If someone was to perform a search on your site or blog, what type of results would they see?”.

5 Ways to Get Your Visitors More Engaged With Site Personalization

Jeff Bullas’ Blog

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