Video content has turned out to be a great asset for marketers to achieve marketing success on social media. According to MTA, in 2017 branded video content viewership has increased by 258% on Facebook and 99% on YouTube.

To help you create video content that helps you to drive success on social media, Social Media Today contributor Jose Angelo Gallegos has shared some useful strategies.

Gallegos says, “One of the key reasons that video performs so well on social is because it’s an easy way to tell a story.

Without some kind of storyline or purpose, your video will fall flat – so before you even thinkabout putting together your first Hollywood hit, ask yourself these questions:

  • What is the goal of the video? Think about what you want viewers to doafter they’ve watched your video. Maybe the goal is to raise awareness for a new product, or to encourage people to buy
  • What is the story of the video? Think about how you’ll translate that goal into a story, and what kind of narrative you’ll need to get people to that end goal”.

An Easy Guide to Creating Social Media Videos that Drive Results

Social Media Today

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