HubSpot’s Guide to Amazon Advertising
HubSpot contributor Rebecca White has published ‘The Ultimate Guide to Amazon Advertising’.
In this guide, White explain different Amazon advertising strategies to successfully promote products.
White says, “Even though we’ll be describing five unique types of Amazon advertisements that all have different best practices, here are three general tips for shaping a successful Amazon advertising strategy:
1. Determine your goals.
Whether you want to drive more sales or boost brand awareness, Amazon allows you to align your targets with your goals. For instance, you can deem your Advertising Cost of Sales (ACoS) as your metric of success if you’re focusing on driving more sales. Alternatively, you can deem impressions as your metric of success if you’re focusing on boosting brand awareness.
2. Choose the right products to advertise.
Advertising your most popular products gives you the best chance to convert clicks into purchases. You should also make sure these products are in stock and priced competitively”.
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