Podcasting publishing is growing in a steady manner. With this you have a new way to advertise your products and services.

Portent contributor Travis McKnight has published an article highlighting different podcast ad formats.

McKnight says, “If you want to dabble in podcast advertising to see if it’s the right fit for your brand, part of the seven-step process is choosing what podcast ad format best complements your goals.

Podcast Ad Types: Live Ad vs. Pre-Produced Ad

How much control do you want over how your product, service, or company is described? This is the first question you’ll want to answer. Your answer determines whether the ad is read live during the podcast recording or if it’s pre-produced and inserted into the podcast. Each option has its strengths, and this decision affects your entire ad campaign.

Live Read Podcast Ad

A live read podcast ad is read by the host(s) while they’re recording the show, and are often introduced organically when the host(s) chats about a relevant subject”.

Podcast Advertising Formats Explained

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