How to Strengthen Your Content Marketing
Your content plays an important role in achieving higher Google rankings and improving your website traffic. But it is a big challenge to continuously product content that is engaging and persuasive.
Search Engine Journal contributor Alexander Kesler has shared nine ways to elevate your content and gain better results.
Kesler says, “To help you navigate the world of content marketing, here are nine tips that will elevate your conversion-boosting content.
1. Know Your Audience
Knowing your audience is a prerequisite to every marketing campaign.
And maybe because this immutable marketing law has been ingrained in the marketer’s mind for so long, too many content marketers take it for granted.
Others fail to appreciate that different target audience segments respond to different content differently. Let’s say you sell professional baking tools, and your target audience consists of two primary segments: baking enthusiasts and professional bakers”.
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