Link Velocity and Penalties: Things You Should Know
The term Link velocity refers to the rate at which others are linking to your site. According to Google, building quality backlinks should be the main priority, not achieving a high link velocity.
Sometimes, when webmasters try to improve only link velocity, they invite Google penalties.
Search Engine Journal contributor Roger Montti has highlighted some useful tips shared by Google’s John Mueller on Link Velocity and Penalties.
Montti says, “Google’s John Mueller answered a question about getting links too fast and if that would trigger a penalty. The rate at which links are acquired is known in the SEO community as link velocity. John Mueller’s answer provided insight into the topic of getting links too fast and whether that results in penalties.
Background of Link Velocity
Some of the people who promote the idea of link velocity don’t cite patents or research papers to support their ideas. That automatically makes their claims speculative and not factual.
It’s important to point out that the idea of link velocity was created by the SEO community”.
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