By working as a guest blogger you can establish yourself as an expert in your domain and also create more backlinks.

Content Marketing Institute contributor Ann Gynn has shared a step-by-step guide to create more opportunities through guest blogging.

Gynn says, “With that vision in mind and based on what I’ve learned from both sides of the guest blogging deal, this five-step process enables you to develop a connection with – and get your articles published on – third-party sites where your content benefits their readers and your brand.

1. Know your purpose

Long before you send a pitch for a guest article, decide on your goal. Why do you (and your company) want to create content for other sites to publish?

Pick one or two reasons. Some options to consider:

  • Reach a new but relevant audience.
  • Grow your credibility on a subject.
  • Connect your and your company’s name to a reputable site/brand”.

Guest Blogging: A Step-by-Step Guide

Content Marketing Institute

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