Dwell time refers to “the actual time duration that a visitor spends on a page before going back to SERPs”.

Longer dwell times are considered as beneficial for businesses as visitors stay for more time on your website.

Jeff Bullas has shared an article highlighting the impact of dwell time on your SEO.

Bullas says, “Let’s understand the relationship between dwell time and SEO. First of all, dwell time is a metric that we cannot measure. Only Google has access to measure the length of clicks. You can track a user’s engagement with the help of Google Analytics but can only measure dwell time with a third-party tool.

Classification of dwell time:

  • 30 seconds or less than – The content was not up to the mark, and the user was not satisfied. So, he/she went back to find something better.
  • 1 to 2 minutes – The content was useful for the user because they spent a couple of minutes reading the information.
  • 15 minutes – The user finds the content super-useful”.

Does Dwell Time Really Affect Your SEO? The Answer May Surprise You

Jeff Bullas

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