E-commerce marketing drives awareness and action toward a business that sells its product or service electronically. You can use social media, digital content, search engines, and email campaigns in e-commerce marketing to get visitors and facilitate purchases online.

Ahrefs contributor Si Quan Ong has shared six proven e-commerce marketing strategies to help your improve your business.

Ong says, “Ecommerce marketing is the process of using marketing tactics to drive awareness and acquire customers for an online store.

These tactics are typically online (digital marketing), but they can also include offline strategies such as running print advertising, buying ad space on billboards, speaking at events, etc.

Now, let’s dive into the strategies.

1. Search Engine Optimization (SEO)

43% of ecommerce traffic comes from organic Google searches. Translation: if you’re not showing up on Google for your target keywords, you’re missing out on a lot of traffic—and possibly sales.

Enter SEO.

SEO is the process of optimizing the pages on your ecommerce store to rank in Google and other search engines”.

6 Proven Ecommerce Marketing Strategies (As Recommended by Experts)

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