According to an eMarketer report, Amazon is third largest digital ad platform in the US. Amazon’s total digital advertising share is expected to reach 7% in 2020.

CMS Wire contributor Dom Nicastro has shared an article on whether marketers should consider Amazon for advertising.

Nicastro says, “It’s not all rosy in the Amazon Ad ecosystem for some marketers, about 37% of those surveyed by Marin Software said the campaign management tools on Amazon are not optimal, and 23% said the reporting tools are not as established as other channels. In addition, 30% of responding advertisers and marketers said lack of expertise with Amazon Ads is the primary reason why they are not yet using the platform.

Other significant findings from the report:

  • 84% of respondents who use paid search (SEM) are currently using or planning to use Google’s new Responsive Search Ads format. 
  • 65% saying their company’s use of Shoppable images within search will increase in 2019″.

Is it Time for Marketers to Invest in Amazon Ads?

CMS Wire

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