Merkle’s Carolyn Ward has published a comprehensive checklist to help you make more sales on Amazon during the 2019 holiday season.

Her article is divided in three sections – pre-holiday, peak-holiday and post-holiday.

Ward says, “In the blink of an eye, the holidays are already somehow right around the corner, and demand is greater than ever. The National Retail Federation estimates an 11-14% increase in online sales this season with 40% of consumers beginning their holiday shopping journey by November 1st. Earlier this year, Amazon’s Prime Day was crowned the largest shopping event in Amazon history. Event sales surpassed 2018 Black Friday and Cyber Monday sales combined, giving us a taste of what to expect in the remaining peak months of 2019. Are your accounts ready?

Most of the heavy lifting comes with prepping, but don’t fret! We’ve consolidated Merkle’s best practices to ensure your Amazon accounts are set up for success this holiday season”.

Navigating the Holiday Season: The 2019 Checklist for Success on Amazon

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