Nine Strategies to Target International Users with SEO
You can use search engine optimization to reach both local and international audience to create more sales. You need to choose an appropriate way to reach the right audience.
Portent contributor Kyle Freeman has shared nine ways to target international users with the help of SEO.
Freeman says, “88 percent of the world’s internet population is located outside of the United States. Therefore, if you’re currently only focused on targeting customers in the United States, there’s a lot more opportunity for international sales waiting for you. However, taking your business international brings some new things to think about regarding your SEO strategy, and it’s much more than just translations.
There are technical elements required for your website, and you may need to learn some new SEO best practices as Google isn’t the most dominant search engine in some countries. China, South Korea, and Russia are committed to their favorite local search engines Baidu, Naver, and Yandex, respectively.
Where to Start with Your International SEO
If you aren’t sure which countries to target first, start with your existing language. For example, if your website is in English, then consider targeting other English speaking countries (UK, Australia, Canada, etc.), as it will be easier to manage and less expensive”.
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