Any marketer, whether online or local, needs to do 3 things: 1. Get traffic to their online or brick-and-mortar store. 2. Sell a product or service 3. Deliver the product or service That process is universal; every marketer must do it. Traffic is especially hard, though, for marketers new to the online space, a new online marketer or a local marketer that knows online is the future and has a new website. In these cases, getting traffic is crucial, but they probably don’t know how. Facebook could be a solution, if only they were able to use Facebook effectively. That’s why SociCake was... [...]

To continuously get a flow of visitors to your website, it is important to deliver a satisfying customer experience. And a great experience begins with your website speed. MonsterInsights contributor Aazim Akhtar has shared article on improving your WordPress website speed with the help of Content Delivery Network (CDN). Akhtar says, “There are more benefits of using a CDN, and not just to boost your site’s speed. A CDN protects your website from crashing by distributing the load across its servers. It also sends a good signal to search engines, since your site will be lightning quick... [...]

Email newsletters can help you to keep your target audience updated about your blog, eCommerce store and small business. Effective newsletters help you to keep your audience engaged and connected with your business. MonsterInsights contributor Aazim Akhtar has shared an article highlighting five steps to create effective email newsletters. Akhtar says, “Here’s why you need an email newsletter: Increase Returning Visitors to Your Site – One way of bringing visitors back to your website is through email newsletters. Make Your Brand Memorable – Did you know that more than 75% of the... [...]

Marketers and advertisers use different tools and tactics to achieve better performance on Facebook. Five such tactics that marketers use are labelled as Facebook 5. According to Facebook, these tactics can transform ad performance and scale across the Facebook Family of Apps. Social Media Examiner’s Lynsey Fraser has published an article highlighting different aspects of Facebook Power 5 Ad Tools. Fraser says, “When the Power 5 tools are used together, they create stronger results for advertisers and better ROI within eCommerce campaigns because Facebook is using its data, statistical... [...]

By verifying your Facebook Page you can get a blue verification badge for the page, which lets people know that your page is authentic. Social Media Examiner’s Grace Duffy has published a new podcast episode on ‘Facebook Page Verification: What Marketers Need to Know’ featuring Gavin Bell. Listen to the podcast to understand these important topics: Facebook Removes Gray Verified Badge From Pages Facebook Removes Post Scheduling for Pages Facebook Changes How Organic Page Impressions Are Calculated Facebook Opens Search Ad Placements to All Advertisers Pinterest Adds New Home... [...]

Merkle’s Carolyn Ward has published a comprehensive checklist to help you make more sales on Amazon during the 2019 holiday season. Her article is divided in three sections – pre-holiday, peak-holiday and post-holiday. Ward says, “In the blink of an eye, the holidays are already somehow right around the corner, and demand is greater than ever. The National Retail Federation estimates an 11-14% increase in online sales this season with 40% of consumers beginning their holiday shopping journey by November 1st. Earlier this year, Amazon’s Prime Day was crowned the... [...]

You can use search engine optimization to reach both local and international audience to create more sales. You need to choose an appropriate way to reach the right audience. Portent contributor Kyle Freeman has shared nine ways to target international users with the help of SEO. Freeman says, “88 percent of the world’s internet population is located outside of the United States. Therefore, if you’re currently only focused on targeting customers in the United States, there’s a lot more opportunity for international sales waiting for you. However, taking your business international brings... [...]

Machine learning helps you to quickly label and analyze huge data sets to improve your marketing efforts. 66% of marketing leaders believe that automation and machine learning can enable their team to focus more on strategic marketing activities. MOZ team has published a new Whiteboard Friday video ‘Machine Learning 101’ featuring Britney Muller. MOZ team says, “Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn’t have to be — and you don’t have to miss out on the... [...]

Green screen technology can improve the appearance of your videos, making them more likely to: ► Get people to watch till the end ► Attract Likes, Tweets and Re-posts ► Get clicks on your Call to Action buttons With green screen technology, you record your video in front of a screen that is a particular shade of green. You then use software to remove that green backdrop and replace it with any scene you have a picture of. In the final video after the software processes it, you could be sitting at a TV news desk, standing in an office, or in a scenic outdoor location. If you have the right... [...]

WordPress helps you to develop cost-effective websites which can be updated from anywhere with its easy to use interactive platform. One of the key features of WordPress is its ability to allow you create responsive websites. Quick Sprout team has shared a nine step guide to create your next website with WordPress. Quick Sprout team says, “I’ve broken down the 9 simple steps to create your website from scratch. You’ll easily be able to run through these steps over the next 120 minutes. Step 1: Pick a name and find a domain for your website These are not two separate steps,... [...]