To start with, let’s define a content hub. A content hub is a page with different types of aggregated content (such as blog posts, webinars, podcasts, images, social media content and user-generated content) focused on a specific topic.

You can use content hub to strengthen your marketing efforts. Hallam contributor Elle Pollicott has shared an article on how to do it.

Pollicott says, “We all know the benefits of content, and why it should form part of your overall digital strategy, but why should you choose a content hub over a typical blog?

Build your authority

If you are publishing lots of really great content on a specific topic, then you are naturally starting to position yourself as a thought leader in your area. Having it housed under one specific area like a hub – as opposed to a blog – makes it easier for users (and Google) to access all related content, further highlighting your expertise.

Increase your traffic

All of these pieces of content are providing you with an opportunity to rank for identified keywords for each specific subject on your content hub”.

Content hubs: an effective content marketing strategy

Hallam

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