MarketingExperiments contributor Linda Johnson has published a new video called ‘Reprioritize Your Marketing Spend and Transform Your Results’ featuring Flint McGlaughlin.

Watch this video to to learn a new technique for improving your marketing performance with less investment.

Johnson says, “Whether you’re a small entrepreneur or the CMO of an enterprise, this series can help you optimize your marketing strategy, budget, and planning.

In this first part, you will learn:

  • How reversing the direction of your spend can double its impact.
  • How to use your value proposition as a force multiplier (maximizing the effectiveness of your media spend)
  • How to pay for a web project with “found money” before you invest a dollar in development
  • Why the structure of your agency and most vendor relationships is optimized for their gain and not yours
  • Why we spend too much too fast on advertising, and how to reinvest the money to produce a stronger ROI”.

Reprioritize Your Marketing Spend and Transform Your Results

MarketingExperiments

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