Strategies to Get Visitors with Your Old Content
Fresh and quality content plays an important role in getting people visit your sites. Your popular posts can be utilized for a long term for continuously getting visitors to your website or blog.
Search Engine Journal contributor Kristi Kellogg has shared five ways to help you get more visitors by promoting your old content.
Kellogg says, “Here, we’re going to focus on five ways to make sure that content is still getting the attention it deserves. Read on for expert tips on how to promote your blog content long after publication.
1. Keep an Inventory of Your Evergreen Content
Fact: not all content is created equally.
When we talk about promoting old content, it’s important to note that only evergreen content should be taken into consideration. Evergreen content is the kind of content that is going to be just as relevant now as it was a year ago – or as it will be a year down the road.
Good examples of evergreen content include how-to articles, checklists, listicles, and content that answers questions – this is the kind of content you want to share on social media long after publication”.
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