‘Why Podcasting is the Ultimate ABM Strategy’ Webinar November 27 [Webinar]
Engagio’s Jon Miller defines Account-based marketing (ABM) as “a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts”.
You can employ different tools to improve your ABM performance. Podcasting is one such way to do it.
Business 2 Community team is hosting a webinar on ‘Why Podcasting is the Ultimate ABM Strategy’ on Wednesday, November 27, 2019 at 2.00 pm ET.
Business 2 Community team says, “In this webinar, Ian Faison, CCO of Mission.org, a leading provider in the custom podcast space, shares how top brands have been using podcasting to fully unlock their ABM strategies, and how others can do the same.
Key Takeaways
- How podcasting drives personal engagement
- Best practices for building a podcast strategy that actually works
- Comparing the strengths and weaknesses of building a custom podcast vs. sponsoring an existing property”.
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